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I first noticed this trend once I started following my favorite blogger pursenboots.
She uses it in her styling for herself personally and for the lookbooks
she has styled. Ever since high school I have loved to show my bra. Not
in the typical way a gal shows it in the front and it va-va-vooms her
cleavage. No, I like showing it from the side with a loose tank. I never
considered this trend, and I love the new way to show some sexy detail.
My personal favorite, the SKIVVIES Love you Knot bra by For Love &
Lemons. They were the first, I believe, as well to start this trend.